Company News

Ipsy Adds New Personal Care Brand

Refreshments offers hand and body cream, body wash, wipes and shave.

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By: Christine Esposito

Editor-in-Chief

BFA Industries, the company behind Ipsy, BoxyCharm and brand incubator Madeby Collective, has launched Refreshments, a new clean, cruelty-free and 100% vegan product line that includes hand and body cream, body wash, face wipes, a razor kit and shave cream.   Ahead of the launch, BFA piloted a members-only subscription option for the new line to a small portion of IPSY’s three million-plus members. The San Mateo-based company said it received more than 150,000 sign-ups within the first 30 days...

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